Never before has information been as accessible as it is, but on the flip side of the coin people are busier than ever before. Because of that, the sales process has been highly compressed, prompting the need to differentiate your business and its products quickly.
Despite the ability to easily swipe right, people are inherently distrustful about things they do not fully understand. A first date is great, but is it a good match? The answer to that question can define the long-term success to a sale.
Always Seek Candor: Being authentic and real with people will take you farther than you dreamed possible. Former chairman and chief executive officer of General Electric and esteemed American business executive Jack Welch, Jr. Developing a personal philosophy to speak to people in a candid and understandable way is one of the best fundamental first steps you can take on your journey to sales success.
Kobo ebook. Internationally recognized sales strategist Jill Konrath shows how to overcome customer hesitation to get more appointments, speed up decisions, and win sales. About The Author.
Feel every word with award-winning performances
Her first book, Selling to Big Companies, was praised by Fortune as a must-read. She writes a popular blog and newsletter at SellingtoBigCompanies. She lives in St.
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Paul, Minnesota. While a new product introduction requires a different approach to selling, marketing must also behave differently. Jill and I talked about how most sales people are sent out there naked to sell your amazing new technology.
SNAP Selling (eBook, ePUB) von Jill Konrath - Portofrei bei neusoraty.tk
Marketing must drive the beta program and capture data that will convince the rest of the market to move forward. Marketing must use the data from early users to develop messages that persuade future customers to hasten adoption.
A powerful way to understand the new role of marketing in introducing new products is to align marketing actions with the SNAP Selling model. Snap Selling became a best seller because it provides a powerful approach to increase sales effectiveness. As I see it, it is much more than just a book on selling. To me, it is also a framework to align sales and marketing activities to accelerate revenues.
Neil Baron can be reached at nbaron baronstrategic. By Neil Baron 3 minute Read.
About Rob Shore
Simple- Marketing must lead the effort to develop easy to digest and therefore easy to sell offerings. However, a strong marketing department will help sales interpret what those trigger events may mean and what opportunities they represent. Follow FastCoLeaders for all of our leadership news, expert bloggers, and book excerpts.